Steve Pavlina has written up some great business tips for shareware and games developers. [Joel on Software]
Item #7 from the article: If You've Tried Everything Imaginable And Your Product Still Won't Sell, Here's What You're Missing
7. Identify the secret ingredient no one else can copy.
Make your product an expression of the best of yourself. If your product isn't connecting with customers on the outside, perhaps it's because you're not connecting with the types of products you really should be creating on the inside. For instance, when I find a new shareware game I really enjoy, it has a certain soulfulness to it, a piece of the developer's individuality that no one else can copy. Sometimes it's the game's unique quirkiness, the attitude expressed in the text, or the style of the music. Just as a professional chef develops a trademark style, you must find your own secret ingredient that distinguishes all your creative work.
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